The Rise

Walter Chrysler created the Chrysler company of cars. The company was based in Auburn Hills, Michigan on June 6, 1925. They are also in the automotive industry. The ceo of theis car company is C. Robert Kidder.they produced the high compression engine and torsion bar suspensions to the automobile industry. They also launched and built the Redstone Missile that the U.S satellite.The Chrysler New Yorker was a premium automobile built by the Chrysler Corporation. It was a flagship model. New York made it the longest running American car nameplate. In 1955 they made custom built Chrysler 300. This car made this company more popular.

http://www.chrysler.com/en/  

The Fall

 Chrysler Group's approaches to Advanced Manufacturing Engineering: they're aggressive in their development of greater flexibility. They're working their capital equipment harder and longer. And they're counting on technology advances to make vehicle manufacturing even better.

The global competitors of chrysler is ford , GM. They bought most of the cars from overseas simply because they had warranty. They were also cheaper. 

The Future